In this video Sutherland reveals what I love about advertising. At its best, advertising adds value by altering our perception of the product. This may sound dirty but increasing your works intrinsic value would do wonders to your emotional health regardless of form, would it not? Adding intangible value can be just as satisfying as “real” value according to Rory Sutherland.
Tuesday, June 07, 2011
Create Intangible Satisfaction - Rory Sutherland
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